About Us

Chris George

James Truslow Adams, who introduced the term “American Dream”, believed that “life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.” As someone who started his own business over two decades ago in pursuit of his own American Dream, Chris is passionate about transforming his clients’ American Dreams into reality through franchise business ownership.
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Chris’ interest in entrepreneurship started at an early age. He sees business ownership as a path to financial freedom, flexibility, and making a meaningful impact in society. After a variety of short-lived ventures, Chris jumped into franchising with an emerging restaurant concept. Over the next two+ decades, he grew the business to a multi-unit operation and then progressively sold each restaurant for a healthy profit. Despite recessions, a pandemic, and the challenges associated with an emerging brand, Chris persevered. His restaurants thrived and he learned many valuable lessons along the way. One of the most valuable lessons is that of seeking expert advice and support.
Today, as a Franchise Broker, Chris lends his expertise to helping others explore, navigate, select, launch, and ultimately sell franchise businesses. Chris uses a consultative approach and tailored strategic process with each client. He helps educate clients about the franchise industry and assists them in making informed business decisions aligned with their goals and lifestyle.

Chris holds an MBA, guest lectures on franchising, and is a licensed REALTOR®. He supports various mission and volunteer activities. When he's not working, Chris enjoys traveling, restaurants, reading, writing, and movies.
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